Innovation & Design Agency
powered by insights and creativity
ORANGE-CIRCLE is an industrial design, product development, and retail transformation, consulting agency.
ORANGE-CIRCLE is a collaboration with S.POINT (Shanghai) that brings over 20 years of innovation and design experience and creates valuable solutions for our clients.
We believe that innovation and creativity (ORANGE) should have no boundaries or borders. Therefore we can bring the best of the best to our clients from our network (CIRCLE) of professionals.
HOW WE WORK
The services we offer, follow our methodology - think | design | transform - and can deliver holistic or modular solutions.
With a diverse team and the ability to leverage our global network across the world we can deliver from insights and design to business models and transformation.
Our guiding principle in our approach is keeping the "users" in mind. Adding value to the users - consumer, employee, employer - creates the optimal solution and result.
We use innovation as a wrapper across our services and on every engagement. We use innovation to develop and implement new ideas for new goods and services or to improve existing goods and services.
We leverage our innovation methodology to develop new products or improved versions of existing products. We provide an end-to end-solution with research - design - development - engineering. In addition, we focus on sustainable materials for the packaging and products themselves.
Retail / Service Transformation
We apply our expertise to develop innovative service models or transform existing services. Leveraging our deep expertise in retail and store design, we can improve the business model via digitalization, model visualization, and employee innovation training.
We focus on users. It can be any stakeholder in the business journey: consumer, employee, vendor, or other stakeholder. We analyze and understand the drivers and motivations for each group and provide insights that are beneficial for the business and the customers.