Beverage Brand Identify for US FMCG

A US FMCG wanted to launch a limited edition beverage in Asia based on an existing product line in the US. We were asked to localize and design for the Asian market.



Identity, Branding, Design




We conducted a series of co-creation workshops with consumers and experts over a one week period.

During the workshops we gained insights, co-developed new ideas, and validated initial concepts. 

The Result

We provided the client with two design directions based on the local trends. Within each of the directions we completed the artwork, messaging and overall design.

Note: Representative designs by our team for confidentiality.