Electric Vehicle Concept
We were approached by a client to develop the experience and concepts for a new car model. We needed to develop ideas for a compact electric vehicle to be launched in the next three years with primary focus on UI/UX.
Concept Design, UI/UX
We conducted a series of workshops with different groups: couples with no kids, couples with kids, students, artists, and experts.
For each workshop we prepared a variety of scenarios and asked the participants to evaluate and provide ideas on the potential needs and solutions.
We developed an initial set of 80 ideas after the workshops were completed. After we mapped the ideas into the customer journey, we eliminated and/or combined them to develop 20 concepts for car features and functionality.
Note: Representative designs for confidentiality.