Electric Vehicle Concept 

We were approached by a client to develop the experience and concepts for a new car model. We needed to develop ideas for a compact electric vehicle to be launched in the next three years with primary focus on UI/UX.  

Service

Concept Design, UI/UX

Client

Confidential

Year

2019

We conducted a series of workshops with different groups: couples with no kids, couples with kids, students, artists, and experts.

For each workshop we prepared a variety of scenarios and asked the participants to evaluate and provide ideas on the potential needs and solutions.   

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The Result

We developed an initial set of 80 ideas after the workshops were completed. After we mapped the ideas into the customer journey, we eliminated and/or combined them to develop 20 concepts for car features and functionality.  

Note: Representative designs for confidentiality.