Cocktail Lounge - Product & Menu Design
A restaurant group wanted to enhance the overall experience and redesign their products and menu for NO.ICE, an upscale cocktail lounge in Shanghai, China.
Industrial Design, Graphic Design
We reviewed the client the lounge interior design, client profile, and existing menu to decide on the overall direction.
We wanted the lounge to reflect the local culture and atmosphere (example: Shanghai landmarks) with a playful message that combines the modern Shanghai.
We developed a newspaper concept menu that can be "refreshed" every season with new cocktails and local landmarks and news.
In addition, we designed a variety of products to improve the overall experience with some available for purchase by customers.