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APPLIANCE - User Research & UX Design

WE FOCUSED ON ANALYZING THE CUSTOMER JOURNEY AND VISUALIZING THE PAIN AND PASSION POINTS.

CLIENT NEED

A global appliances client needed to localize a European blender for the Chinese market. Adapting to user needs in this market was a challenge. So, we transformed the UI/UX for more effective localization.

INDUSTRY

The home appliance industry, which includes electrical or mechanical devices used in a household, is a multi-billion dollar industry. The global retail sales of these appliances amounted to over 420 billion U.S. dollars in 2020.


The overall appliances market is forecast to reach  over 500 billion U.S. dollars by 2023. The global penetration rate is predicted to double from 10 to 20 percent by 2025.