Among all mobility service categories, ride sharing, car sharing and operating rental emerge as new 2B opportunities for OEMs. Ride sharing is the most critical 2B market for OEMs in the next 3-5 years, in terms of demand volume.

With shared mobility the passengers and drivers may have different needs and wants based on their respective usage scenarios. We identified the following design opportunities (areas of attention) emerge after consolidating needs from passengers and drivers.