Dealership - Customer Journey
IMPROVE CUSTOMER EXPERIENCE FOR A GLOBAL OEM IN CHINA
A global OEM wanted to examine the customer journey and improve the experience. We focused on analyzing the customer journey and visualizing the the pain and passion points.
The automotive industry is one of the fastest growing industries of our time. Car companies have been designing car models to be released decades in the future but also need to focus on the customer experience on pre, during, and past the purchase.