Digital Transformation - Retail
DIGITAL TRANSFORMATION AND PERSONALIZATION
A European retailer with stores around the globe, needed to conduct research on consumer, digital and technological trends for new store experience ideas. Enhancing the experience on the store with ideas based on several sectors.
Retail relates to the sale of goods and services to consumers. Transactions take place through various channels of distribution across an ever-growing range of industries. While physical or in-store retail is the dominant channel in this market, forms of non-store retailing are becoming increasingly popular too.