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ELECTRIC VEHICLE - User Experience Design

WE CONDUCTED A SERIES OF WORKSHOPS WITH VARIOUS USER GROUPS TO GATHER INSIGHTS.

CLIENT NEED

A client was in search of innovative, trendy concepts for car models. We developed ideas for a compact electric vehicle to be launched in the next three years. To decrease stress and enhance the driving experience, we put primary focus on UI/UX. 

INDUSTRY

Throughout recent years, the electric vehicle industry has undergone massive developments. This is especially true in the Asia Pacific region, which accounts for the most battery electric vehicle sales worldwide.


The region’s sales of battery electric vehicles have increased dramatically since 2010. Furthermore, China is estimated to have the most electric vehicles in use. Into 2023, China is forecasted to continue to produce the most electric vehicles in the Asia Pacific region. Together with Japan and South Korea, these three Asian countries lead in the worldwide field of electromobility.