MELIS - Branding & Packaging Design
DESIGNING A PRECIOUS PRODUCT SUCH AS THIS HONEY, IT WAS A GREAT COLLABORATION BECAUSE WE ELEVATED A LUXURY PRODUCT WITH MUCH MORE BENEFITS THAN EXPECTED.
The client, Melis Natural Product, approached us to design a new packaging for an innovative honey product. It was important to reflect the luxury, naturalness and grandeur honey on the packaging. We focused to design a honey packaging.
The honey bee is one of the most important insects for humankind. Very few other species are as mutually beneficial to each other as humans and honey bees.
In 2019, there were about 90 million beehives in the world, up from about 80 million beehives in 2010. The global production volume of honey peaked in 2015 at about 1.87 million metric tons and has since decreased to about 1.85 million metric tons. The global honey market was valued about eight billion U.S. dollars in 2020.