MIND THE HAIR - Product Design & Sourcing
AN INNOVATIVE HAIR DYE KIT THAT OFFERS RECIPE AND INGREDIENT PROPORTIONS READY BY THE PROFESSIONAL COLORIST.
CLIENT NEED
The client, Mind The Hair, approached us to bring this idea to life. The innovation behind the idea was to offer hair dying services to the users through an alternative way, avoiding the traditional way of the hair salon. We focused on the following guidelines in order to offer a feasible solution.
Mind The Hair won Best Package Design Award in 2022 by DesignRush.
INDUSTRY
• 37% of women went to hairdressers to have their hair permanently dyed at least twice last year.
• 37% will dye their hair at home.
• 68% of women immediately feel more attractive after coloring their hair.
• 73% of women believe that products designed for hair color will prevent hair color fading.
• 85% of women dye their hair at least once every eight weeks.
