PRODUCT EXPO - Experience Design
WE DESIGNED THE DIFFERENT ACTIVITIES TO ENHANCE ATTENDEE PARTICIPATION AND INTEREST.
We partnered with a European online news service provider to develop a holistic experience for an EXPO/conference in Athens, Greece. The conference took place December of 2020. We increased the attendees’ participation with a combination of online and offline engagement.
Trade fairs are by far the most important instrument in B2B communications. This is why the exhibition business is among the leading service sectors. It encompasses all companies, associations, and people who organize fairs or provide services for organizers and exhibitors. The sector enjoys a high status internationally. In addition, the face-to-face nature of trade shows.