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SPECIAL PACKAGING - Emotional Connection

IT WAS INTERESTING TO INCITE EMOTION THROUGH PACKAGING. OUR METHODOLOGY HELPED US CREATE AN ECOSYSTEM TO TEST POTENTIAL DESIGN IDEAS.

CLIENT NEED

US FMCG wanted to launch a limited-edition healthcare/beverage in Asia based on an existing product line in the US. We were asked to localize and design for the Asian market. Following the OC methodology, we created packaging that incites emotions.

INDUSTRY

The consumer goods and FMCG market is constantly evolving to meet consumer demands. Digital innovation, the coronavirus pandemic, and an increased focus on sustainable and healthy habits has been just some of the biggest influences on the consumer goods market in recent years.


Digitalization has put consumers in the driver’s seat. Online ecommerce enables endless comparison of products on the spot. Consumer goods companies must optimize their marketing strategies and brand awareness to maintain customer loyalty.